Life insurance
How Sagicor Boosted Life Insurance Term Life Sales 35% in the Caribbean With Eric Sandberg
Hook Sagicor increased its Caribbean term life sales by 35% after appointing Eric Sandberg as president. The veteran executive leveraged a mix of product redesign, digital onboarding, and regional partnership to achieve rapid growth without raising premiums for existing policyholders. Key Takeaways * Sandberg focused on digital enrollment to cut acquisition